For most of my 20-some years in either media or marketing, I’ve never been thought of as a “futurist.” Ruggedly attractive, yes. Futurist thinker, no.
There have been times, however, where I’ve gotten rather lucky and stumbled onto good fortune.
Such was the case in 2006 when I founded the American Mustache Institute (AMI), at a time when media consumption habits began evolving at breakneck speed and many of my friends in journalism were losing their jobs.
AMI was an early online community blending facial hair, men’s humor and philanthropy before Facebook became the Wal-Mart of social media (everything to everyone). More importantly, AMIwas an outlet to study and experience new media, consumer engagement, the power of search (SEO), connect with bloggers and demonstrate the power of humor as a marketing tool.
After all, as a public relations guy I never thought that SEO
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